What about the more colloquial interpretations of “SMASH?” Are there negative connotations to the word?

When in the development stages, men of all ages from across the North agreed that SMASH was the perfect name for this program because it will SMASH patriarchal, colonialist ideas that define men as inherently unfeeling or violent. We will SMASH the concept that a man’s strength exists only in his physique, or in his ability to not show emotion. Together, we will SMASH the notion that unhealthy relationships have a place in our society, and prove that people of all genders can work together to make our communities better, healthier places.

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